Big Leather Couch

AH, the Super Bowl…the last real football game of the season.

NO the Pro Bowl is NOT a real game.

Friends get together and drink, overeat, cheer for their favorite team…and watch the COMMERCIALS!

Over the years, the commercials have been as much of the hype as the game itself. Many years, the commercials were the best part of the game.

The last few years, there seems to have been a decision by the advertisers that a commercial needs to be about their product and not produced for the sheer pleasure of making us watch.

Last night just before the game began, there was a big commercial. Guess what? We have no idea who the advertiser was, but it was a party and Martha Stewart was there and Beckham.

THE COUCH thought this was a great idea for a series of ads to appear throughout the game….but NOOOOOOOOOOOOOOOO…nothing else… not one visit back to the party.

From that point on, we kept track of the commercials …

THE COUCH ratings are simple 10 is a classic – 1 is why did you waste your money LOSERS. So, let’s go to the videotape…

BUD LIGHT - ROCK PAPER SCISSORS – What a great concept. We laughed outloud. “Low five..bwahahahahahaah - 8

BLOCKBUSTER – CLICK THE MOUSE – Definitely in the running for a classic commercial when they do the review of commercials over the years. “Ummm try dragging it…” LOLOLOLOL - 10

SIERRA MIST - BEARD COMB OVER – Had to look twice at this one. Very weird, but sort of funny. – 7.5

SALES GENIE - SALES GUY – Ummm Sales Genie seems to have spent a whole lot of money yesterday. Sure hope it brings them in some sales - 4

SIERRA MIST – KARATE – OK, following up a commercial that they got a 6 on.. right down the toilet - 1

SPEED TEST – TOYOTA TUNDRA – A typical car commercial, with a twist. Stopping the truck right on the edge. OK, we all know it was probably done with computer graphics to show the end of the cliff.. but still pretty cool - 7

FED EX – MOON OFFICE – Interesting concept… poor Phil - 5

BUD LITE – WEDDING – One way to get to the kiss quick - 7

SNICKERS – KISS IN GARAGE - OK, besides the fact that it made me shiver, this was one funny concept. - 9

QUATTRO – TEST – UGH - 1

PROMO - MOVIE

PROMO - SURVIVOR

CHEVY – SINGING – Liked the different styles of tunes with the different cars. 7

SECOND QUARTER

BUD LIGHT – CLASS – OK, all the other advertisers pay attention to the people at Budweiser, they know what Super Bowl commercials are supposed to be about - 9

PROMO - DAVE & OPRAH

GO DADDY – MARKETING – Never really liked the Go Daddy commercials, this was OK - 4

COKE – GIVE A LITTLE LOVE – The take off on the video game Grand Theft Auto, only the lead character does nice things… missed the mark. - 5 CBS PROMO

BUD – DALMATION – Wonderfully done…cute, sweet, funny, happy… 10

GARMIN – MAP MONSTERS – Please treat us like adults - 3

PROMO - CBS CARES

PROMO - GRAMMYS

CAREERBUILDER – JUNGLE – Memories of the Apple “Lemmings Commercial, Intersting concept - 7

DORITOS – CASHIER – Looked like it cost less than $20 to make, and it did - 6

CHEVY –CAR WASH – this scared me, but we are sure people liked it. 6

BUD LIGHT – FACE SLAP – Least favorite of the Bid commercials - 5

AM HEART ASSOCIATION – HEART – Silly - 4

PROMO - UNITED WAY

PROMO - PRINCE

GM – ROBOT – Took a page from Bud. 7

COKE – BLACK HISTORY – Nicely done .. told the story well - 8

PROMO - LETTERMAN – DR. PHIL

PROMO - MOVIE – WILD HOGS – MUST SEE

SPRINT - BROADBAND – Connectile Dysfunction… bwahahahahah - 8

PROMO - HOW I MET YOUR MOTHER -

PROMO - AMAZING RACE

FRITO LAY – FANS – Got your attention..liked it - 8

COKE – REBIRTH – Two good Coke commercials in a row. - 8

PROMO - RULES OF ENGAGEMENT

PROMO - CSI END OF HALF

PRINCE- He was good, but we have heard people talking like it was the best concert ever. Not to me


END OF HALF TIME



PROMO - MEET THE ROBINSON'S

ETRADE – BANK ROBBERY – Got it’s point across in a humorous way. - 7

COKE – ASSEMBLY LINE – Excellent animation…too long. 6

PROMO - LATE LATE SHOW

BUD LIGHT – GORILLAS – And they do it again…8

REVLON – SHERYL CROW – Nothing special what so ever. - 4

CAREERBUILDER – BATTLE – A series of commercials that follow a common theme becomes enjoyable and strange all at the same time. - 7

TACO BELL – LIONS – Another series of commercials. 6

VAN HEUSEN – WARDROBE – An unusual advertiser and they fail horribly. 2

PROMO - 2 ½ MEN

TOYOTA – TUNDRA RAMP – Taking the boring car commercial and making you watch. - 7

EMERALD NUTS - OFFICE – Stupid. 1

T-MOBILE – MY FAVS– Saw this coming from a mile away .. 5

PROMOS - GRAMMY'S

FED EX – GROUND – Forgettable -2

NATIONWIDE - K-FED – He should be making fries… dumb 3
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BUDLIGHT – HITCHHIKER – OK, everyone who wants to advertise on the Super Bowl has to go to the Bud “how to do it right class” – It’s a bottle opener – brilliant. 9

PROMO - CSI

PROMO - CBS NEWS

PROMO - PRO BOWL

PROMO – MASTERS

BUD – CRABS – bwahahahahahahahahaha 9

PRUDENTIAL – RETIREMENT – so boring we have forgotten it. 1

HONDA – CRV – boring car commercial - 2

PROMO - SURVIVOR

HP – ORANGE COUNTY CHOPPERS – Good commercial. Actually thought it might be for MAC LOL - 7

IZOD – SPORTS – eh - 3

BUD SELECT – STRATEGY – We want that game! 7

E-TRADE - ONE FINGER – So much potential..never reached - 5

PROMO - RULES OF ENGAGEMENT

PROMO - HANNIBAL RISING – MUST SEE

CAREERBUILDER – INTERVIEW – Best of them all 9

PROMO - CRIMINAL MINDS

END OF GAME

Now, the wedding proposal. They could not get a sponsor and CBS decided not to run it. Sure they had to get in their 200000000 promo ads... corporate weenies. The guy bought local time on the show Victoria Mars tonight. If the network (WB? or whatever they call themselves now) decides to, they might make it national. If not, he has promised to put it up o n his site Thursday. If he does we will direct you there.